You know that feeling you get when you pick up a glass of water and you take a sip and suddenly you feel like your whole world has just turned upside-down, because there is a massive disconnect inside your mouth where you were expecting water but what is now in there is definitely not water at all, and there’s a little moment of panic, and you choke in confusion and next thing you know milk is firehosing out of your nostrils, and in that moment it all becomes clear: you’d poured yourself a glass of milk and somehow your brain had forgotten it was milk, but now you’re actually really pleased because you are a lot more in the mood for milk than water anyway, despite that you now have it dripping out of your nose and down your face?

Our stylish new logo

That’s exactly how we felt when we saw the new VIETMEME logo knocked up by our friend and colleage Lele at Jac Lee Design in Saigon. It’s a little bit country and a little bit rock & roll. A tiny bit Bauhaus and an eeny bit Bow Wow Wow. It’s retro, grunge, pop, psychedelic, Soviet constructivist, and woodblock print all rolled up into a tasty visual treat. And if you think you see echoes of old Vietnamese propaganda posters in there, then you, sir or madam, are on a roll and you should seek out the nearest pub trivia contest right away — this very evening if possible — because you are unstoppable.